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FOR IMMEDIATE RELEASE             Contact: Greg R. Lawson (614) 888-4868 or glawson@ussportsmen.org
February 19, 2009                                        Doug Grassian (407) 566-2216 or doug.grassian@espn.com

Bass Youth Programs Team with USSAF to Bring Fishing Education and Fun to Trailblazer Adventure Program

(Columbus) - BASS announced today that BASS Youth and the U.S. Sportsmen’s Alliance Foundation, in conjunction with Trailblazer Adventure Program, have formalized a relationship to further outdoor education among youth at Boy Scout of America Camps and other organizations nationwide.

BASS Federation Nation members and local Federation Nation clubs will set up education stations at the camps, including BASS CastingKids elements such as casting techniques, baiting and lure selection, fish identification, game and fish regulations, sportsmanship, boating safety, conservation and outdoor ethics, as part of the Trailblazer Adventure Program.

“We are looking to augment the reach of our Trailblazer Adventure Program and working with BASS is just a natural fit,” said Bud Pidgeon, president and chief executive officer of U.S. Sportsmen’s Alliance Foundation. “Introducing youth to the fun associated with the outdoors is critical, and this relationship serves as an effective way to reach new audiences.”

The Trailblazer Adventure Program is the largest scale outdoor program of its kind, having brought the thrill of outdoor sports to more than 700,000 youth and families since 2001. In 2008, the Trailblazer Adventure Program hosted 75 events in 34 states and hosted more than 179,000 participants.

Since 1983, BASS has provided programs through the BASS Federation Nation for children to learn about conservation, natural resources, fishing and competition through the Junior Bassmasters, including the introduction of CastingKids in 1991.

“It’s exciting to collaborate and expand on each organization’s capacity to positively impact the well-being of our children and the environment,” said Tom Ricks, vice president and general manager, BASS. “With the generous contribution of their personal time, BASS Federation Nation members will foster this partnership’s immediate nationwide impact, connecting more children to some of our most traditional pastimes.”

For more information, contact BASS Communications at (407) 566-2208 or visit www.Bassmaster.com. Visit www.espnoutdoorsmedia.com for BASS/ESPN Outdoors’ latest releases, photos and more.

 About BASS
For 40 years, BASS has served as the authority on bass fishing. With its considerable multi-media platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in Bassmaster.com and ESPNOutdoors.com, the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content – from tips and techniques to in-depth tournament coverage – to passionate audiences.

The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens, Women’s Bassmaster Tour and the Bassmaster Classic, the ultimate celebration of competitive fishing. Through its grassroots network, the BASS Federation Nation, BASS sanctions more than 20,000 events annually.

BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.

About U. S. Sportsmen’s Alliance Foundation
The U.S. Sportsmen’s Alliance Foundation developed the Trailblazer Adventure Program in 2001. The Trailblazer Adventure Program provides an introduction to outdoor sports using a hands-on approach under supervision of local sportsmen, wildlife officials and local conservation organizations.

Trailblazer involves families through partnerships with Boy Scouts of America, Girl Scouts, Boys and Girls Clubs, and Big Brothers Big Sisters, and state wildlife agencies and local conservation clubs. Events are held at youth camps, sportsmen’s clubs, state parks and similar facilities. In 2007, approximately 170,000 youth and their families were introduced and learned more about America’s outdoor heritage through the Trailblazer Adventure Program.

For more information about the Trailblazer Adventure program, e-mail trailblazer@ussportsmen.org or visit www.trailblazeradventure.org.

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